Evidence-first sales intelligence

Know why now.
Know what to say.

Connect what changed at a company to what you sell. Get a source-linked conversation angle, a question to test it, and a brief you can use.

Start researchingAvailable now · Create your workspace
Built forAgency SDR teamsSaaS account executives
Try a conversation angle
Conversation angle
Illustrative example
AM

Alex Morgan

Northstar Cloud · Sales training offer

A team is growing

Northstar’s careers page lists enterprise sales roles in two regions.

You validate the fit
Why this?

A useful conversation starts with a reason that holds up.

Lead Trace connects a source claim, a possible fit, and a question to ask. You decide whether the opportunity is real.

From identity to conversation

Give research a purpose.
Walk in prepared.

01

Add your prospect

Share an identity and the offer you want to position.

02

Lead Trace investigates

Research agents gather public sources and select claims relevant to your offer.

03

Use your conversation brief

Open with relevance, ask better questions, and keep every source close.

Trust is a product feature

See the fact.
Test the angle.

A conversation angle keeps its source claim, possible relevance, and next question together. Review the evidence before acting.

  • Source links for the brief’s key signals
  • Sales hypotheses clearly separated from claims
  • Visible gaps and dates to check before use
Evidence trailIllustrative example
01
Company careers page

14 enterprise roles added across EMEA and APAC

Source claim
02
Company newsroom

Expansion announced into two new markets

Source claim
03
Public executive profile

Revenue leader prioritizing repeatable systems

Source claim
Hypothesis to validate

If the expansion is still active, consistent onboarding may be worth discussing. Ask which part of the ramp-up process needs attention.

Built for the next conversation

One workspace.
Your next move.

Choose outreach or meeting prep. Lead Trace shapes the brief around the job in front of you.

01

Multi-source research

Resolve a prospect and research the public web in parallel.

02

A conversation angle with proof

Connect a source claim to a possible offer fit and a question that tests it.

03

Conversation-ready output

Get an opener, talk track, questions, objections, and next step.

04

Sources you can inspect

Trace key signals to stored claims, and keep research gaps in view.

Outreach draftMeeting brief

Useful by design

The right output for
what you do next.

Choose the job. Get the opener, questions, objection responses, and next action that fit it.

Personalized opener

“Alex, I noticed Northstar is hiring across two new regions. Is ramping new hires a priority for your team right now?”

Illustrative sample Adapt to your voice

Start now

Turn signals into
better conversations.

Create your workspace, add a prospect and your offer, and get an evidence-backed brief for the conversation ahead.

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